Across a shopper’s journey, the key to personalizing everything from messaging to promotions is having a MarTech platform that can effectively integrate data from offline and online sources and then deliver an engaging retail experience. At Mu…
Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…
Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…
How eCommerce Brands can navigate these turbulent times with personalisation and growth & retention strategies The eCommerce industry is facing challenges with marketing campaigns as there have been numerous changes in data acquisition around th…
The idea of business process reengineering is making a comeback, this time driven by artificial intelligence (AI). In the 1990s, the implementation of enterprise resource planning systems and the internet allowed companies to make changes to broad busi…
For all its benefits, remote work puts tremendous pressure on network infrastructure and operations teams, who must maximize network experience while maintaining security. Enterprise Management Associates (EMA) explores this issue in depth with its new…
You want to grow your advisory business—that much you know. But where should you begin? It all depends on where you are now and how you want to achieve your desired growth. This guide will act as a blueprint to help you explore your solo practice…
The day-to-day responsibilities of running your firm and meeting the needs of your clients can naturally consume most of your schedule. Even if your to-do list is ever-growing, though, it’s essential to think about the road ahead. What do you …
In the past, working for a wirehouse and making cold calls to build up a book of business was a rite of passage for anyone aspiring to be a financial advisor. But the financial advisory landscape is changing, and many advisors have shifted from selling…
You’ll get insights on increasing business value and reducing costs by driving speed, efficiency, and scalability, as well as the three levers for streamlining legal work, and where to start your modernization journey. Request Free!
