GRI Predictions

For eight straight years, from 2014 – 2021, the standard GRI rate increase was a steady 4.9%. In 2022, the rate jumped to 5.9%, and in 2023 it took another large leap to 6.9% – upending almost a decade of predictable rates. So that leave…

GRI Predictions

For eight straight years, from 2014 – 2021, the standard GRI rate increase was a steady 4.9%. In 2022, the rate jumped to 5.9%, and in 2023 it took another large leap to 6.9% – upending almost a decade of predictable rates. So that leave…

HOW TO GROW HOTEL SALES AND CATERING LEADS

But how do you elevate the number of your incoming leads for group sales and catering? In this handbook, you will learn tips and tricks to take your hotel’s lead generation to the next level. Ways to win your audience over, using your ow…

Unlock the Possibilities of Personalization

Across a shopper’s journey, the key to personalizing everything from messaging to promotions is having a MarTech platform that can effectively integrate data from offline and online sources and then deliver an engaging retail experience. At Mu…

Social Media Advertising Effectiveness Benchmarks

Social media advertising has never been more common, more important, or more challenging. Brands need to optimize their campaigns and spend on these platforms to win over today’s consumers, and they need robust benchmark data to evaluate their re…

How Brands Can Get in the Game

Brands contemplating in-game advertising investments need to know what people think about the different types of ads they experience while gaming, how they impact brand perceptions, and also which audiences are most engaged. By combining what people th…