Friction Free: Streamlining the Customer Journey

hen trying to change minds and overcome the status quo, we tend to push our agenda. But changing behavior and increasing product/purchase adoption is less about persuasion and more about removing barriers — asking the right questions, truly l…

BigQuery Editions and What You Need to Know

BigQuery Editions was announced by Google on March 29, 2023 and it’s a pretty massive change from the pricing models that have existed for most, if not all, of its lifetime. In this ebook, we will cover the compute-side of BigQuery and what has c…