The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability to interact, research and purchase almost anything, anytime, anywhere has changed expectations. It necessitates an accelerated pace of campaign creation and implementation to nurture ongoing relationships and have real-time dialogues. To do that, marketers are getting more agile.
This overview will reveal some of the latest foundational tools that enable marketers to be more agile in response to customer behaviors and market realities.
