To consistently hit sales targets and ensure productivity, sales executives need tools to help them effectively engage customers and close deals. Sales management can reduce the administrative burden by providing accurate forecasting tools and easily accessible, complete customer data. Customer relationship management (CRM) boosts both productivity and effectiveness, yet 22% of professionals don’t know what CRM is used for—and 40% still store customer data in a spreadsheet or email. Here are five ways that CRM can increase the productivity of your sales team.
