The IT department often ends up leading the CRM project and is blamed when it fails through poor adoption. CRM can only help improve sales and the customer experience if it’s fully and consistently adopted throughout the organization. Many companies have implemented CRM solutions, but too often, actual adoption and usage among employees remains low.
A new CRM solution will contribute to your organization’s success only in as much as it can help enhance what makes your company unique. To win more sales and increase profitability, a CRM system needs to help you scale up your company’s success factors and deliver the same great experience to more customers.
Find out the key issues to talk to you CRM stakeholders about. That way you can make sure your CRM project maximizes the return on investment from your IT budget and scarce IT resources.
The whitepaper identifies eight ways to increase CRM adoption in your organization.
