Using AI to Clean and Unify Messy CRM Data
Your CRM is supposed to be your single source of truth, the backbone of every campaign, pipeline forecast, and customer interaction your team runs. CRM data cleaning is the process …
Using AI to Build and Refine Customer Personas
A customer persona is a semi-fictional profile of your ideal buyer, built from a mix of demographics, behaviors, motivations, and pain points. Traditionally, these personas were assembled through interviews, surveys, …
4 AI Hacks to Make Sales Teams More Efficient
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …
CRM Hygiene: The 5-Step Data Cleansing Process for Modern Business
For most companies, the first step in building an advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. …
Future-Proof Your Workplace: Simplifying Workstreams With Flexible Communications
Seeking a replacement for your current communications tool? In need of a phone solution, messaging tool, video conferencing app, or perhaps all three? If your current communications infrastructure has become …
Talent Relationship Management, Explained: A Guide for Recruiters
The days of having transactional, one-time relationships with job candidates are over. Now, it’s more important than ever for recruiters to build lasting, long-term relationships with prospective hires. Download our …
Developing a Data-Driven Recruitment Model: A Guide for Talent Teams
Building a data-driven recruitment model today means leveraging analytics related to all of your core recruiting metrics (e.g., time to hire, pipeline speed) to enhance your candidate relationship management (CRM) …
ATS Buyer’s Guide: How to Find the Right Recruiting Solution
Legacy, standalone applicant tracking systems merely help recruiters execute some (certainly not all or even most) of their day-to-day duties, like posting to multiple job boards and storing candidates’ resumes …
The Buyer’s Guide to Your Customer Experience CRM Platform
What to look for and how to measure success Now more than ever, companies are searching for ways to deliver on customers’ growing demands. They want seamless, consultative service on …
Top Seven Reasons for Using Automation to Streamline the Hiring Process
Automation is being increasingly used in every walk of life, and perhaps nowhere more so than in the business world. But how does automation fit within the realms of Human …
