Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment that marketers have worked to combat.
In this study, Bronto went directly to shoppers and asked them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase.
This white paper will:
- Explain why consumers are abandoning more frequently and how this could be an opportunity for marketers
- Analyze what the consumers want to happen when they abandon a cart and what will annoy them
- Examine key components of the shopping cart and cart abandonment strategies
