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Research / Sales & Marketing / White Papers

Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Gradual shifts are beginning to emerge in the ecommerce platform landscape. Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for …

Research / Sales & Marketing / White Papers

The Essentials of Turning Abandonded Carts into Sales

More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just …

Research / Sales & Marketing / White Papers

Inside the Minds of Ecommerce Execs

We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, …

Research / Sales & Marketing / White Papers

Email Deliverability: Why it Matters, What You Can Do to Improve it

Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, …

Research / Sales & Marketing / White Papers

2018 Trends: Predictions From Ecommerce Marketing Experts

What you’ll learn: Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. How techniques like user-generated content and the mining of unstructured data can boost …

Research / Sales & Marketing / White Papers

Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment …

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