As the director or owner of a non-profit organization, you probably have many responsibilities. Your main goal is of course to build and increase awareness surrounding your...
As everyone knows these days, “online marketing” – also known as digital marketing – is a modern form of promotion which involves the use of various...
It’s pretty much a given that your company has to be keyed in to the latest marketing statistics and the hottest trends for your digital marketing strategy to remain effective...
Artificial intelligence is defined as mimicking cognitive abilities just like humans to solve problems and learn from their experiences. New revolutions in the field of artificial...
Digital Marketing is the buzzword of the decade. Only the truly discerning marketing professionals understand that it is much beyond having Facebook page or Twitter account...
As many of you already know, GDPR – or the General Data Protection Regulation – was proposed by the European Union in 2016, and was officially put into law as of May...
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI...
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if...
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics...
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development...
