For today’s consumer, digital marketing must be relevant and tailored to their preferences. In order to increase loyalty and sales, brands must be willing to adapt and evolve marketing strategies to meet these preferences. One way to do this: personalization messages. In fact, 80% of customers are more likely to make a purchase from companies who invest in personalization messages and become frustrated with brands who don’t.

Customers deserve and expect personalization. Brands can achieve this by using customer data including past purchases, browsing history and demographics, to create personalized content and experiences. When done correctly, personalization converts. Two out of three consumers would rather buy from a brand that knows their name and purchase history.

To understand how to personalize your brand’s messaging and create unique marketing experiences, CleverTap has created an infographic that features top personalization tips.