The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for how to grow their audience, leverage the power of social media, and tap into the $30 billion upside that exists in streaming advertising today—all while better engaging their viewers.
Key focus areas include:
- Social media is a complement, not a competitor, and the most important source of new content discovery
- Word of mouth is the top source for streaming content discovery—and social media plays a critical role
- 78% of those surveyed for this report are very likely to discover content by engaging with shows on social media, especially when posts have video
Read the report to learn more!
