Choosing a Digital Marketing Agency? Here’s What Marketers Say Matters Most
TL;DR: The best way to choose a digital marketing agency is not by comparing who has the slickest deck or the longest list of services. Real marketers say the strongest …
AI Video Content Production: How Smart B2B Brands Are Winning the Attention War
If your content team is still spending three weeks producing a single explainer video, you’re not just slow. You’re invisible. AI-powered video production tools like LTX Studio have fundamentally changed …
Why Every Marketing Job Feels Like Five Jobs Now
There is a familiar kind of burnout happening across marketing teams, especially inside small companies. It usually starts with a reasonable job description. Manage the website. Help with campaigns. Support …
The Biggest Challenge People Face When Starting Digital Marketing Today
Digital marketing has always presented as a relatively straightforward industry to break into. Learn SEO. Run ads. Build a social following. Create content. Generate leads. But according to a recent …
Using AI to Analyze Social Listening and Predict Viral Trends
Social listening is the practice of monitoring digital conversations across social media platforms, forums, blogs, and review sites to understand what people are saying about a brand, an industry, or …
Social Media Ads in 2024: What New Data Privacy Laws Mean for Targeting
In 2024, navigating social media advertising is more complex than ever, largely due to evolving data privacy regulations that are reshaping how businesses reach their audiences. With new laws, especially …
Generation Z’s Impact on the Consumer Market: A Big Shift for Businesses
In the ever-evolving landscape of the consumer market, the emergence of Generation Z (Gen Z), born roughly between the mid-1990s and mid-2010s, has heralded a seismic shift in the way …
Deepen the Understanding of your Audience: Cross-Platform Measurement and Privacy-safe Segmentation
As once disparate elements of digital marketing converge, modern marketers and brands need to understand social media, video content, and advertising analytics across platforms, devices, and households to successfully reach …
Conviva’s State of Streaming Content Discovery 2021
The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for …
OTT 101: Metrics that Matter for Marketing
Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with …
