As a B2B brand, you know it’s crucial to stand out in a crowded market… especially when everyone else is using a similar advertising playbook. Connected TV advertising helps you differentiate your brand and reach your target audience anytime,…
Running a top-of-the-line program starts with building great incentives and rewards, but that’s not enough — there needs to be a continued focus on expanding membership while also nurturing existing members and enticing back lapsed members….
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI’s, a clever marketer relies on smart templates based on DAM data to enable on-t…
Digital asset management systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. Ok, great –we’ve got bas…
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
A survey conducted by Corcentric and PYMNTS.com revealed more than 71% of CFOs have increased their use of digital payments since the pandemic began. The survey also showed that CFOs overwhelmingly recognize the benefits of digitization especially in a…
Surveys show that about half of consumers are willing to travel farther and pay more to engage with a business that has higher reviews, and things like review quantity, quality, consistency, relevancy and diversity play a part in their decisions, as we…
Account-based experience (ABX) is the logical successor to ABM ABX brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience that can carry you straight to the hearts of your cust…
Sales development has never been harder. According to a HubSpot survey, the hardest part of the sales process is… you guessed it: prospecting! Prospects are inundated with emails, phone calls and LinkedIn requests. “Your prospects recei…
Using direct mail and gifting alongside your digital channels can help you gain a competitive advantage and build stronger relationships with your prospects, customers and employees. Get our guide to find out how strategic direct mail and corporate …
