Look at the modern budgeting and forecasting software landscape, and you’ll find there are hundreds of options to choose from—each with its own benefits, drawbacks,...
Personalization is the golden key to driving engagement, but no more so then in the Financial Services industry. Consumers in the modern marketplace are...
Gain a Better Understanding of Audiences' Changing Values According to the EventTrack 2021 industry forecast, 33% of consumers say their top life priorities and values...
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It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From...
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under...
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request...
In November 2021, ESW conducted the Global Voices 2022 survey, a follow-up to the July 2021 Pre-Peak Survey that provided deep consumer insights as new cohorts emerged in...
Digital platforms enable the wielding of influence over key stakeholder groups more powerfully and readily than ever before. While that should excite brands, it also means...
In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To...