Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from t…
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential to reshape much…
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI’s, a clever marketer relies on smart templates based on DAM data to enable on-t…
Digital asset management systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. Ok, great –we’ve got bas…
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
ESPs have been around for more than 20 years and in that time, email marketing has come a long way. With expanding capabilities and broader offerings, ESPs have become more sophisticated in providing marketers with the ability to engage more customers …
A survey conducted by Corcentric and PYMNTS.com revealed more than 71% of CFOs have increased their use of digital payments since the pandemic began. The survey also showed that CFOs overwhelmingly recognize the benefits of digitization especially in a…
Surveys show that about half of consumers are willing to travel farther and pay more to engage with a business that has higher reviews, and things like review quantity, quality, consistency, relevancy and diversity play a part in their decisions, as we…
Account-based experience (ABX) is the logical successor to ABM ABX brings your marketing, sales, and customer success teams together to create a data-driven and personalized experience that can carry you straight to the hearts of your cust…
Sales development has never been harder. According to a HubSpot survey, the hardest part of the sales process is… you guessed it: prospecting! Prospects are inundated with emails, phone calls and LinkedIn requests. “Your prospects recei…
