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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Real Cost of Corporate Gifting

In this whitepaper, we share data from Reachdesk customers and from our own experiments to prove that you don’t have to splash out on luxurious gifts to see great results. No need to spend a lot to see a lot: find out how quality and personalizat…

Enterprise IT / Featured Tech / Sales & Marketing

The Evolution of the ESP: What’s Next for 2022?

ESPs have been around for more than 20 years and in that time, email marketing has come a long way. With expanding capabilities and broader offerings, ESPs have become more sophisticated in providing marketers with the ability to engage more customers …

Enterprise IT / Featured Tech / Sales & Marketing

Top Project Management Software For the Marketing and Advertising Industry With the Best User-Reviewed Overall Rating

Here at Software Advice, our goal is to provide staffing and recruiting professionals like you with honest, substantive guidance to inform your software search. It’s why we’re home to more than a million software reviews by verified users&m…

Enterprise IT / Featured Tech / Sales & Marketing

The 5 Trends that No One is Talking About for 2022

It seems that every day a new crop of event trends pop up, which essentially states the obvious – hybrid events are the future; data is going to be important; and everyone’s going to be concerned about health and safety. Granted, it’s hard to know what…

Enterprise IT / Featured Tech / Sales & Marketing

The Future of Sales Kick-Offs in a Hybrid Work Place

The past year has seen a dramatic change in how companies have operated for years. 83% of workers now feel that a hybrid work model would be optimal going forward. This e-book will introduce you to an approach that aligns with the trend of remote workp…

Enterprise IT / Featured Tech / Sales & Marketing

5 Areas That CMOs Struggle in Measuring ROI and Where to Focus

Despite a progression of technology, methods, and practices, measuring marketing’s success and ultimately ROI is difficult. Yet, with Gartner‘s prediction that marketing profitability will overtake customer experience (CX) as a top str…

Enterprise IT / Featured Tech / Sales & Marketing

The Cultural Tipping Point: How Brands Can Evolve Authentically in 2022

Having a brand purpose is more important than ever, with consumers increasingly expecting companies to be clear about their values and willing to take a stance. But in the era of social media, it’s just as important that brand messaging feels aut…

Enterprise IT / Featured Tech / Sales & Marketing

Measuring Marketing’s Effectiveness

Marketing’s job is to be the public face of the company, making its activities inherently wilder, riskier, and less measurable than those of accounting, finance, or operations. This isn’t a problem to be solved, but rather a situation to be…

Enterprise IT / Featured Tech / Sales & Marketing

2022 Healthy Resolutions

In our latest edition of the Trend Lineup – focused on 2022 Healthy Resolutions – we spoke to our team of experts and forecasters to hear their top predictions for where consumers’ wellness foci will lie. Dig in to learn how your brand can: Play …

Enterprise IT / Featured Tech / Sales & Marketing

Using Website Visitor Tracking to Revolutionize Your B2B Lead Generation

If you want to compete with industry leaders, read on to discover how embracing website tracking tools can turbocharge your B2B organization and help you achieve the ultimate results. This E-Book will guide you through how to integrate website track…

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