IDC Report: The Role of Marketing in Customer Advocacy

This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success.

IDC’s 2017 Loyalty Marketing and Advocacy Marketing Barometer study found that 67% now have customer advocacy programs in place—a 570% year over year increase. Find out the reasons behind this sudden growth (hint: increased acquisition and retention) and learn how to leverage customer advocacy as a competitive advantage in this report from IDC analysts Mary Wardley and Andrew LeClair.

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