IDC Report: The Role of Marketing in Customer Advocacy
This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success.
IDC’s 2017 Loyalty Marketing...
IDC Report: The Role of Marketing in Customer Advocacy
This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success.
IDC’s 2017 Loyalty Marketing...
How To Achieve Customer Advocacy Program Success In 2017
Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success,...