Powering ABM with AI: New Trends and Strategies for B2B Marketers
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part...
Optimize Asset and Infrastructure Life Cycle
At least 25% of the 60 billion connected assets will be present within the industrial environments by 2024. Unfortunately, today's asset lifecycle management practice is siloed...
How to Find Zen in Content Production
Customers crave content. Whether they are looking for new ideas for a room renovation, planning a wedding or comparing vacation rentals, content is at the center of every...
Deliver an End-to-End Commerce Experience
Companies now have to provide superior customer experiences to be competitive. The new generation of customers can switch from one merchant to another with a click and...
Crawl, Walk, Run, Fly
Marketing has evolved significantly over the decades — from mass-marketing to targeting individual customers across millions of personal devices. According to a study...
Move Your Digital Experience Forward
Mobile devices and the proliferation of other digital channels have raised the bar for consumer expectations. Connected experiences allow consumers to jump between web,...
Plan, Build and Run
Transforming to an experience-based business — focused on selling experiences versus products and services — is no small feat. The vast amounts of data available...
Nine Trends Shaping Digital Marketing in 2019
By 2020, 85% of the enterprise customer relationship will be managed without human interaction. The continuous evolution of digital channels has transformed the customer...
Powering ABM with AI: Trends and Strategies for B2B Marketers
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part...
From Disrupting Experiences to Disrupting Markets
How can e-commerce stay competitive in today’s landscape while envisioning a digital future? The blazing speed of digital transformation is commanding action by e-commerce...