Ask the Experts: How to Leverage AI to Gain True Sales Intelligence
Twenty years ago, sales teams adopted cloud-based CRMs to enable their sales process with better visibility, productivity, effectiveness, and drive overall results. However,...
Making Marketing Automation a Reality
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation...
Optimize the Customer Journey with Marketing Automation
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven...
Prolabs Enhances the Customer Journey with Act-On
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value...
Got CRM? Why You Need Marketing Automation, Too
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This...
9 Things Your Marketing Mix Vendor May Not Be Telling You
Ever find yourself trying to figure out which marketing activities are actually driving profit and which are a waste of money? Welcome to the club! If you're interested...
Deliverability 101: Your Guide to Inbox Placement
Our deliverability series is designed to equip you with the best practices for email sending. This eBook will help you improve: Inbox placement Audience engagement...
Convena Delivers Content in 9 Different Languages with Act-On
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized...
Lead Nurturing: 7 Steps Toward Setting Up Your Next Campaign
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: ...
Swisscom Drives Lead Generation with Intelligent Digital Assistants
Aiming to generate more and better-qualified leads via Swisscom’s online channels, the telco giant set its sights on educating consumers and streamlining the product...