Powering ABM with AI: Trends and Strategies for B2B Marketers
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part...
Moving Beyond The MQL
For modern marketers, the MQL is inherently flawed. It doesn’t paint an accurate picture of their lead generation efforts, and it doesn’t ensure that sales is...
Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization
Customers expect fast, relevant search on your site, just as they experience it on any search engine — but delivering this experience is no easy task. AI technologies,...
From Disrupting Experiences to Disrupting Markets
How can e-commerce stay competitive in today’s landscape while envisioning a digital future? The blazing speed of digital transformation is commanding action by e-commerce...
Smart Templates For Creative Output: A Cookbook For Dynamic Marketing Campaigns
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI's,...
How to Mash-up your Customer Journey with your Sales Process
Alignment is the key to successful processes across your business. Are you equipped to be successful?Request Free!
Report: The State of Digital Customer Experience
The most successful organizations do things differently. They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant...
The Complete Guide to Responding to RFPs
RFPs have many moving parts that involve time and expertise from people across business departments—making the process of delivering a winning proposal a complicated...
NetSuite Services Resource Planning (SRP)
NetSuite SRP provides a comprehensive, end-to-end Services Resource Planning (SRP) solution that supports an entire services business. From Customer Relationship Management...
The Ultimate List of Employee Advocacy Stats
In today’s social-connected world, activating the employee voice on social media as a credible channel for information, resources and content is a winning factor for...