How the Internet of Things (IoT) is Bringing a Revolution to B2B Business Models

The Internet of Things (IoT) is a pretty well-known phenomenon these days. Conventionally defined as a network of inter-connected objects, IoT can collect and exchange data almost seamlessly. The most popular IoT consumer products are household names for most of us by this point. For example, “Amazon Echo” and “Nest” – two of the more popular “smart home” devices… And of course “Fitbit” – the notoriously wearable health and fitness companion that so many of us depend on to count our every movement.

The Internet of Things can be considered as the big aspect of the technology landscape. In simple words, it enables physical objects or (smart devices) to connect and communicate with each other without any human interaction. When it has been combined with the B2B market, things become wide and meaningful.

The interesting combination of Big Data, Data Science and Predictive Analytics will be a lethal weapon in the arsenal of B2B marketers. They can use it for personalized marketing, engagement with prospects in real-time, buyers’ journey tracking and efficient customer relationship management.

Let’s take a closer look at the benefits that IoT + B2B are bringing to the digital public…


Innovative Business Models

Internet of Things is a big deal to spur innovative business models. The pretty mix of connected objects and extensive data showers enormous opportunities to the entrepreneurs so that they can seamlessly discover newer business opportunities. There is a possibility that the products and service-based business models will converge.

Moreover, industrial equipment, heavy machinery and related physical assets can be sold as a service. The vendors are liable to charge their customers with pay-as-you-go model. This compels the industrial goods manufacturers to be more service-oriented so that they can reinvent their business model and in turn maximize profits.


Ability to Compete In New Markets

With the revolution in the market, IoT and B2B amalgamation is allowing different industries to enter and compete in the fresh markets. A good example here can be to use IoT data and connectivity to transform industrial machinery sales and goods in a service. This trend has been pioneered by jet-engine manufacturers who have moved their business model for ancillary services instead of a physical equipment.

Studies have revealed that the IoT makes businesses stand out from their competition. Taking that a step even further, IoT is becoming a strong differentiating factor in the competition. For the refined results, B2B models beautifully incorporate the Internet of Things into their company roadmap.


Optimized Operational Management

The use of IoT-enabled devices helps the manufacturers streamline their operations with smooth supply chain management. The embedded sensors in the manufacturing equipment and electronically tagged devices in the supply chain will altogether result in an optimized workflow.

Going into detail, IoT has wide impact on several instances. Like for say, the sensors in the manufacturing equipment reduce the maintenance cost by informing the advancing details for repairing.


Better Marketing and Communication

In today’s time, devices are the integral part of the value chain; hence marketers do not need to rely on the call centers or other advertising to convey their message to the target audiences. The device can monitor everything from all activities, operational performance and surrounding environment to communicate exactly the same to the manufacturers.

From technical perspective, it is good for the manufacturers to use data science and predictive analysis to better scrutinize the data and create insights for the product usage and customer behavior. This creates a custom message for individual customer which has been spread when audiences will look for a relevant information.


Challenges in Implementing IoT

IoT is supposed to bring a huge advancement in the market but might encounter some challenges as well. It can be to overcome interoperability of different technologies, devices and other analytic hurdles. Another aspect is the security and potential threat from the hackers. The firms are adopting new ways to overcome these risks and to take the advantage of technology revolution.


In a Nutshell

The B2B firms help customers for prolonged product life with the use of preventive maintenance handled by IoT. This predictive maintenance collects opportunities through multitude sensors for data segregation. This in turn reduces downtime and improves bottom line results for the B2B customers. The outcome is, better results for variety of products of manufacturing and other arenas.


About the Author

Paul Schroer is an expert web developer at His main focus is to make people aware of the recent trends in the world of Magento web development. Simply put, Paul’s motto has always been “give the best to every site owner.”