The tech giants' common strategy is to build platforms that give automakers and Tier Is the tools to develop customer facing solutions and provide a high-quality UX. Automakers seek a cloud vendor that can provide end-to-end solutions while addressing security and privacy issues. To keep costs down, they prefer multi-vendor partnerships. Because of their capabilities, such as solution customizability, and their superior AI and ML competencies, Google and Amazon have a clear focus and are well-aligned to set strategic goals in the connected car space. AWS and Microsoft are the major technology providers in the automotive cloud market to engage in a majority of the automotive partnerships. 

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