Using AI to Map and Optimize the Full Customer Journey
The customer journey, the complete arc of interactions a person has with your brand, from the first moment of awareness through purchase and long-term loyalty, has never been harder to …
Redefining data leadership: 4 cloud modernization success stories
Imagine driving business agility, cutting costs and unlocking artificial intelligence (AI) innovation — just like Yamaha, Dallas Fort Worth Airport and TelevisaUnivision. These trailblazers modernized PowerCenter® to Informatica Intelligent Data …
What’s driving PowerCenter modernization across 300 customers
PowerCenter® modernization is no longer an aspirational idea or a side project. It is becoming the operating plan for teams that need to deliver more with less friction and less …
The cloud modernization journey: 5 companies that got it right
Cloud modernization and consolidation are your gateways to greater flexibility, lower costs and faster agility. In fact, 90% of data leaders view modernizing data management and applications to the cloud …
4 raisons de moderniser le MDM dans le Cloud pour réussir avec l’IA
L’intelligence artificielle (IA) apporte de la valeur uniquement lorsqu’elle est alimentée par des données complètes et fiables. Pourtant, de nombreuses entreprises sont encore confrontées à la fragmentation des systèmes, à …
Microsoft Critique Explained: How Copilot Now Uses GPT and Claude Together for Deep Research
Critique is a new feature within Microsoft 365 Copilot’s Researcher agent that pairs OpenAI’s GPT and Anthropic’s Claude in a single workflow, where one model drafts a research response and …
The Forrester Wave™: Master Data Management Solutions, Q2 2025
As artificial intelligence (AI) takes center stage, master data management (MDM) serves as a strategic asset for data integrity, consistency and contextualization — powering AI to deliver deeper insights and …
Accenture and Anthropic Launch Cyber.AI: What It Means for Enterprise Security Operations
Cyber.AI is a new cybersecurity platform from Accenture, built in collaboration with Anthropic, that uses AI to automate and accelerate enterprise security operations. Unveiled at the RSA Conference on March …
Using AI to Analyze Social Listening and Predict Viral Trends
Social listening is the practice of monitoring digital conversations across social media platforms, forums, blogs, and review sites to understand what people are saying about a brand, an industry, or …
The Data Layer AI Has Been Waiting For: Inside Dell and NVIDIA’s New AI Platform
The Dell and NVIDIA AI Data Platform is an integrated enterprise infrastructure solution that combines data orchestration, GPU-accelerated processing, and high-performance storage to help organizations transform raw, siloed data into …
