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AI

Illustration of using AI to generate and refine customer personas.
AI Marketing / B2B Expert's Blog

Using AI to Build and Refine Customer Personas

A customer persona is a semi-fictional profile of your ideal buyer, built from a mix of demographics, behaviors, motivations, and pain points. Traditionally, these personas were assembled through interviews, surveys, …

Illustration of Vera CPU Architecture.
B2B Expert's Blog / Enterprise AI / Sales & Marketing

NVIDIA Launches New Vera CPU: 88 Olympus Cores Designed From Scratch for AI

The NVIDIA Vera CPU is a next-generation data center processor announced at NVIDIA’s GTC 2026 conference. It features 88 custom-designed Olympus cores and represents NVIDIA’s boldest move yet into the …

Illustration of using AI for customer sentiment analysis.
AI Marketing / B2B Expert's Blog

Using AI for Customer Sentiment Analysis: Tuning Into the “Vibe” of Your Customer Base

Sentiment Analysis, also known as opinion mining, is a specialized branch of Natural Language Processing (NLP) that focuses on identifying, extracting, and quantifying the emotional states expressed in digital text. …

Illustration of AI infrastructure.
B2B Expert's Blog / Enterprise AI

Nebius and Meta Ink Milestone $27 Billion AI Infrastructure Deal

The Nebius and Meta infrastructure deal is a landmark five-year, $27 billion strategic agreement announced on March 16, 2026. Amsterdam-based AI cloud provider Nebius Group has arranged to supply Meta …

Symbolic representation of using E-E-A-T to optimize AI assisted content.
AI Marketing / B2B Expert's Blog

Using E-E-A-T to Optimize AI Assisted Content

The rush to integrate AI into everyday marketing workflows has left many teams wrestling with a critical challenge: how to scale production without sacrificing the distinct brand voice that actually …

AI Tools Replacing vs. Augmenting Marketers
AI Marketing / B2B Expert's Blog

AI Tools: Replacing vs. Augmenting Marketers

Discover an honest look at what AI can and can’t do and what tomorrow’s marketing team actually looks like.

Symbolic representation of the collaboration between AWS and Cerebras.
B2B Expert's Blog / Enterprise AI

Breaking the Bottleneck: What the AWS & Cerebras Partnership Means for GenAI

The newly announced collaboration between Amazon Web Services (AWS) and Cerebras Systems represents a groundbreaking shift in cloud-based artificial intelligence, focused on setting a new standard for AI inference speed …

Symbolic representation of AI helping with competitor content auditing.
AI Marketing / B2B Expert's Blog

Using AI to Identify Content Gaps and Own Your Niche

For digital marketers, staying ahead means knowing exactly what your rivals are saying, and more importantly what they’re not saying. AI-driven competitor content auditing is the process of using large …

Color block style depiction of an autonomous AI customer experience agent.
B2B Expert's Blog / Enterprise AI

Zendesk’s Huge Bet on the Future of Autonomous Customer Service

Zendesk is betting big on AI. It was recently announced that they’re acquiring Forethought, the innovators behind SupportGPT, a generative AI based platform that aims to automate custom service workflows. …

Illustration of a marketer using AI to generate copy.
AI Marketing / B2B Expert's Blog

How To Maintain Brand Voice While Using AI (Free Prompt Template Included)

We’ve all seen them. The LinkedIn posts that start with “In today’s fast-paced digital landscape…” The emails that are awkwardly personalized while somehow still being completely impersonal. The blog intros …

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