Sales Effectiveness: The B2B Sales Leader’s Guide
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price...
16 Go-To-Market Plays for Your Entire Sales Funnel
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Personalized...
eBook: Cold Calling Tips and Tricks
In recent years, cold calling has become synonymous with rejection and failure.
In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales...
eBook: 3 Mistakes Organizations Make While Developing ABM Programs
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back?
While B2B research suggests organizations are thriving through successful ABM...
eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates.
Often, sales reps who fail to hit the phones hard are left wondering how they missed their...
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams.
As frustrating as contact and...
Five Common B2B Sales Challenges and Helpful Tips on How to Solve Them
What are the main problems that B2B selling businesses face? What mistakes do sellers make on the way to their ultimate goal – to close a sale? Companies in this sector...
Creating a B2B Marketing Plan for Your Business in Five Simple Steps
For any business, having a solid marketing plan is essential for its strategic development. The marketing plan outlines the resources the business needs to allocate meet...
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020?
As organizations chase...
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement.
Marketing and sales teams are feeling pressured...
