Forrester Research on 2018 Customer Service Trends
Consumer demands for easy, effortless service across an ever-expanding number of channels and touchpoints continue to...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing...
Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s...
More than ever, businesses can harness the power of data to connect with each customer throughout the entire customer lifecycle. It’s just a matter of leveraging the right...
