By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing. Read this case study to learn what type of customer data you should be capturing, how it should be stored in a data warehouse, how go-to-market campaigns should be created and managed, and what type of metrics need to be tracked. While each of your brands should look different to reflect its own brand equity in look and feel, the engine that runs the marketing effort should not be.
