More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact.

Consumer shopping and buying behaviors that changed in the pandemic’s earliest days are likely here to stay, fueled by a desire for convenience on par with the work-from-home lifestyle. This evolution, combined with a digital ecosystem that continues moving away from third-party tracking to ensure consumer privacy, has forced brands to reevaluate priorities.

Amid all this chaos and change, leading brands and marketers are redoubling efforts to make smart, data- driven decisions. Data must inform each engagement as brands seek to increase sales and boost retention. And they need to do this with the consumer’s preference for privacy and personalization at the forefront while navigating more regulations, channels, walled gardens, identifiers, and consumer concerns.

So, what do marketers need to do to ensure success in 2022 and beyond? Download this guide to better understand how begin applying identity resolution strategies during a time of rapid change.