With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager to get back to business with some semblance of normal. However,...
Where does day-dreaming about what’s the possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent...
What are the best marketers doing given these changes? These are the questions we’ll answer in this whitepaper. We’ll explore how events have evolved pre-,...
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting to shift to hybrid...
Historical forecasting and predictive models have become less effective due to the market disruption caused by the pandemic. As retail inventory, supply chain, and sales performance...
Register for the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday...
In marketing it is important to know ‘what’ has happened but it is even more important to know ‘why’ something has happened and to use this knowlegde...
Do you know how to use your online presence to attract the right prospects and understand your competition? According to Statista, 60% of consumers look for local businesses...
It’s time to take a step back and identify the data that marketers truly need to help accelerate the buying cycle. That’s why we, along with our partners at NetLine...
Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers...