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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

2022 AI Strategy Priorities

This representative survey of 100 data and analytics executives based in the US and Canada shines a light on the maturity of data and AI functions in the US following the pandemic’s disruption and reveals the top AI strategy priorities for data-f…

Enterprise IT / Featured Tech / Sales & Marketing

Digital Strategies in Financial Services

We surveyed senior-level Financial Services professionals to see how their current solutions are measuring up, and what they plan to do next to provide better service to customers, ensure compliance with regulations, and empower their employees. The…

Enterprise IT / Featured Tech / Sales & Marketing

5 Ways to Compete More Successfully with Digitally Native Financial Services

Without the overhead of a physical footprint, Fintech and Big Tech financial services and other digitally native financial institutions (FIs) may appear to have greater flexibility than traditional FIs. While they sometimes win with their ability to at…

Enterprise IT / Featured Tech / Sales & Marketing

Strengthen customer relationships: Carmila Success Story

Carmila is the third-largest retail property company in Continental Europe, with 215 shopping centers and retail parks across France, Italy, and Spain. Carmila chose Cloud4Wi to provide customer with excellent experiences, while collecting opt-in custo…

Enterprise IT / Featured Tech / Sales & Marketing

MarketsandMarkets Geomarketing Executive Summary — Global Forecast to 2025

The global geomarketing market is expected to grow from USD 10.7 billion in 2020 to USD 32.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 25.0% during the forecast period. Key factors driving growth in the geomarketing market are (i) …

Enterprise IT / Featured Tech / Sales & Marketing

Revolutionizing in-store customer experience: Prada Group Success Story

The Prada Group is a global leader in the luxury goods sector, with brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824. The Prada Group chose to use Cloud4Wi’s application suite to transform in-store customer experience in more…

Enterprise IT / Featured Tech / Sales & Marketing

How to Win at Digital Customer Engagement

Customers and market trends are changing faster than ever. Capturing customers’ attention and getting them engaged can seem like a daunting task. The answer is in your data: from website analytics, e-commerce tools, digital ad performance, to you…

Enterprise IT / Featured Tech / Sales & Marketing

14 tactics for filling the offline gap of the digital customer journey

With technology growing increasingly prevalent in our everyday lives, marketers have spent the better part of the last decade observing and trying to decipher their customers’ online behaviors, such as who they are, what they’re searching f…

Enterprise IT / Featured Tech / Sales & Marketing

US Holiday Predictions: How Cyber Five, Top Retailers, and Product Categories Will Perform

Watch this webinar, made possible by Criteo, and explore: Holiday sales and growth outlook for total retail, brick-and-mortar, and ecommerce Cyber Monday, Black Friday, and other key shopping day dynamics Product categories and retailer …

Enterprise IT / Featured Tech / Sales & Marketing

Planning for the Deprecation of Third-Party Data–An eMarketer One-on-One Interview with BlueConic’s Sam Ngo

Tune in and learn: The role of identity and how technology fits into today’s privacy-first era How companies, especially in industries that historically lack access to customer data, can build first-party data assets Where second-party …

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