Elevating the Marketer’s Role as a Data Steward

Hear from Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Altice USA’s Marcela Maryniak, director, digital marketing, product management, and customer acquisition, as they help demystify the marketer’s role as a data steward.

Watch this webinar and learn how to:

  • Protect and govern customer data within a marketing context of collection, segmentation, and audience activation
  • Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey
  • Unlock data steward responsibilities within the marketer’s role with efficiency and confidence


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