Where does day-dreaming about what’s the possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy.

In this eBook you’ll discover: 

• What a New Event Marketing Opportunity is, and why it’s the most strategic way to think about your events Channel strategy
• Tips on goal setting for every type of event
• Event tactic strategy: Goals and intended outcomes drive the format
• Technology: Simplifying the stack to make it more efficient
• Where do we go from here?