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Social media is a wonderful way to expand your customer base, interact with followers, and show the world what your company is all about. But we all know how easy it is to mindlessly scroll through your feed, barely paying attention to anything you see (Facebook users spend an average of 1.7 seconds with any piece of mobile content). So how do you capture your followers’ attention long enough for them to actually interact with your brand? Here are 10 ways to boost your engagement on social media. 1. Answer Comments. This may sound like a given, but it needs to be said. Don’t just let comments sit out there without a reaction. It could be as simple as reacting with a "like," but even better is to post an authentic response that might even inspire further interaction. Creating a rapport with followers will really help them connect to your company and keep coming back. |
