The Innovator’s Guide to Employee Advocacy

Innovative marketing and communications leaders are all dealing with the same problem: how can their message get heard above all the other noise? Top brands and hot start-ups that are succeeding in today’s always-on world have discovered a solution: Employee Advocacy. According to Forbes, the majority of Fortune 1000 companies will implement an Employee Advocacy platform within the next one to two years. It stands to reason, if a brand can engage their employees with brand content and even more — inspire them to share that content — they grow their business too.

Read this eBook to learn:

  • Real examples and results from Fortune 200 brands, such as Gap, Target, AT&T, and more!
  • Specific steps so you can execute your Employee Advocacy goals faster and better
  • How to get in touch with experts to gain Employee Advocacy strategy and solutions specific to your brand

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The Secrets to Training Employee Advocates from Nestl Purina

Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can’t ignore the impact that employees can have when they share brand content across social platforms.

Watch this webinar to learn:

  • How to start from scratch with employee advocacy
  • What tools you need to be successful
  • Best practices for creating a social media policy that’s easy to understand

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The Data Model Scorecard

The Scorecard contains 10 categories:How well does the model capture the requirements?How complete is the model?How structurally sound is the model?How well does the model leverage generic structures?How well does the model follow naming standards?How …

Global Insights on Document Security

Gain insight into:The impact and risk of the BYOD movement on document securityWhy companies focus on protecting information, not the IT stackRestrictive and preventative controls on mobile devicesDocument security technologies that are most important …

The Data Model Scorecard

The Scorecard contains 10 categories:How well does the model capture the requirements?How complete is the model?How structurally sound is the model?How well does the model leverage generic structures?How well does the model follow naming standards?How …