Creating Real-Time Individualized Campaigns Around Every Imaginable Buyer Behavior
But most companies lack the means to capture cross-channel buyer behaviors and use them to trigger personalized messaging.Request Free!
The New CMO Guide: A Handbook for Marketing Leaders
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These initial months can be challenging, as many organizations expect you to do it all – immediately. By using the framework detailed in this eBook, you’ll position yourself to build a fantastic team, hit your most audacious goals and achieve outstanding success in your new role. |
10 Tips for Becoming an Agile Marketing Team
In this shifting marketing world, many companies are struggling to deliver an outstanding customer experience. Learn how you can become more agile in your marketing so you can better adjust to customer and prospect needs and more quickly implement tact…
Revenue Attribution: How to Measure the Impact of Your Marketing Efforts
And how could you when you’re expected to do more while battling time, resource and technological constraints?Request Free!
The Definitive Guide to the Data Lake
This paper aims to clarify the data lake concept by combining fundamental data and information management principles with the experiences of existing implementations to explain how current data architectures will transform into a modern data architectu…
The Rise of the Disruptive Data Warehouse
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Associated with batch reporting, SQL only, long wait times—that’s your father’s data warehouse, and it shares little resemblance to today’s data warehouse. The data warehouse has been undergoing a continuous evolution, integrating the best existing technologies and making them easy to use, while embracing new technologies in an intelligent, cost-effective manner. |
Data is Just Data- The Unified Data Difference
Companies too often start big data efforts from scratch, abandoning the analytics solutions they have in place. Instead, companies should simplify their efforts and leverage existing infrastructure.Request Free!
2014 Email Marketing Metrics Benchmark Study
This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you.Request Free!
Gmail Tabs: Impact on Email Marketing and Strategies to Respond
In this white paper, we’ll provide data from industry studies and Silverpop research that will give you a feel for how people are using Gmail Tabs so far and the impact it’s having on marketers.Request Free!
Ultimate Guide to Assessing Your Digital Marketing Program
Learn how to conduct a self-assessment that enables you to make substantial progress compared to what you’d achieve otherwise. Download your copy today!Request Free!
