The rapid evolution of technology has made customers more powerful than ever which means that marketers are becoming increasingly competitive as the digital disruption takes hold.Companies that deliver customer experience excellence enjoy significant r…
The rapid evolution of technology has made customers more powerful than ever which means that marketers are becoming increasingly competitive as the digital disruption takes hold.Companies that deliver customer experience excellence enjoy significant r…
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“Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” – Ray Wang, Principal Analyst, Constellation Research
Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey. |
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“Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” – Ray Wang, Principal Analyst, Constellation Research
Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey. |
End user computing as we know it is undergoing a huge transformation; it’s no longer about the device or technology, it’s about the overall experience. Wise CIOs should embrace and proactively respond to these changing trends.Dell recommends Windows 10…
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For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it’s not easy—as marketers chase customers through multiple, siloed communication channels, customers criss-cross between them, engaging freely to meet their needs and whims. To disrupt, any company must present the right response, immediately, at every interaction across every channel. |
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Marketers have been at the forefront of the digital revolution, and although it’s been a tough (but fascinating) journey, most marketers feel now as if they understand and are getting results from digital marketing, and many organizations have changed dramatically over the past few years to accommodate the digital consumer. There really has been wave after wave of digital change, driven by a mix of technology, internet availability, and consumer demand in sector after sector such as retail—shopping online has become easier than shopping in stores. Download this eBook to learn more. |
Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This white paper answers the three main concerns:How do you use personalization?Does per…
Today, marketing efforts are a precise and well-oiled machine in an endless loop of carefully conceived components that rely on data-intensive sifting to find new marketing opportunities.The path to profit in digital marketing is part science, part art…
Web Content Management (WCM) is a multi-faceted toolkit for building, managing, delivering and optimising digital experiences. This detailed Forrester Wave model assesses the vendors of WCM and discovers their focus on marketing scenarios, mobile devic…
