Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices to be high-performance growth engines.To address the growing need to optimize lead flow and track winning content ma…
Continuous engineering can help manufacturers transform their business models to take advantage of the opportunities offered by the IoT, while enabling engineers to address the challenges of developing the next generation of smart products. Learn more …
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New requirements will be added. Old needs will be removed. Some needs will change. So how do you deal with these development issues—especially when you’re developing for a rapidly changing platform like the Internet of Things? IBM Rational DOORS Next Generation is the latest requirements management tool, designed for collaboration and to provide a single platform for managing requirements to help project teams work more effectively. Learn more in the IBM white paper, “Requirements management for the Internet of Things.” |
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New requirements will be added. Old needs will be removed. Some needs will change. So how do you deal with these development issues—especially when you’re developing for a rapidly changing platform like the Internet of Things? IBM Rational DOORS Next Generation is the latest requirements management tool, designed for collaboration and to provide a single platform for managing requirements to help project teams work more effectively. Learn more in the IBM white paper, “Requirements management for the Internet of Things.” |
And combined with the Internet of Things, the complexity associated with developing these products is also on the rise. By unlocking engineering insight with IBM solutions, organizations can deliver fast, easy access to engineering information – across…
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Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Ultimately, delivering better customer experiences allows organizations to differentiate themselves in the marketplace, giving them a competitive advantage. Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon. |
Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices to be high-performance growth engines.To address the growing need to optimize lead flow and track winning content ma…
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Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.
This eBook features:
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This report introduces Forrester’s model for bringing investments in customer data, communication and collaboration technologies together to amplifying the returns on each, and ultimately evolving to a differentiated “customer-activated enterprise.”
CMOs who lead this transformation can create a more competent customer engagement model that is capable of winning, serving, and retaining more discerning, technically sophisticated buyers. |
Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and customer insights professionals in B2B companies to dismiss B2C …
