With so many information resources at their disposal, buyers are in a state of content shock and they’re increasingly turning to peers and trusted experts for help. Unfortunately, when 84% of B2B buyers and 92% of consumers rely on recommendations from…
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This report reveals surprising findings regarding organizations’ understanding of workforce analytics versus their actual ability to obtain the appropriate data in order to use them. In “Mind the Gap: the Have and Have Nots of HR Analytics,” you will learn:
Don’t miss this excellent opportunity to discover more about what you can do to boost your data-driven workforce practices! |
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This report reveals surprising findings regarding organizations’ understanding of workforce analytics versus their actual ability to obtain the appropriate data in order to use them. In “Mind the Gap: the Have and Have Nots of HR Analytics,” you will learn:
Don’t miss this excellent opportunity to discover more about what you can do to boost your data-driven workforce practices! |
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Today’s customers demand engaging visual content whenever they interact with brands—whether these experiences happen through traditional media such as billboards and catalogs or through mobile apps and websites. Without the right assets, delivered in the right ways, companies can’t enable the meaningful, personalized customer interactions pivotal to success. Managing content versions, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize asset value.
Download this new Adobe white paper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets. |
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This report introduces Forrester’s model for bringing investments in customer data, communication and collaboration technologies together to amplifying the returns on each, and ultimately evolving to a differentiated “customer-activated enterprise.”
CMOs who lead this transformation can create a more competent customer engagement model that is capable of winning, serving, and retaining more discerning, technically sophisticated buyers. |
Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and customer insights professionals in B2B companies to dismiss B2C …
With so many information resources at their disposal, buyers are in a state of content shock and they’re increasingly turning to peers and trusted experts for help. Unfortunately, when 84% of B2B buyers and 92% of consumers rely on recommendations from…
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Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Ultimately, delivering better customer experiences allows organizations to differentiate themselves in the marketplace, giving them a competitive advantage. Download the new report from Adobe to learn how this design advantage can be your company’s new secret weapon. |
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Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.
This eBook features:
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Whether it’s online banking or ordering merchandise using your cell phone, the world of online commerce requires a high degree of security to protect you during transactions. This book not only explores all critical security issues associated with both e-commerce and mobile commerce (m-commerce), it is also a technical manual for how to create a secure system. Covering all the technical bases, this book provides the detail that developers, system architects, and system integrators need to design and implement secure, user-friendly, online commerce systems.
Get the essential information you need on Web commerce security—as well as actual design techniques—in this expert guide. |
