Programmatic is one of the hottest buzzwords in advertising, and with good reason. We asked B2B marketers to share their opinions and plans for using this emerging strategy.What we uncovered:How B2B marketers will be investing in programmaticWhat makes…
As big data environments ingest more data, organizations will face significant risks and threats to the repositories containing this data. Failure to balance data security and quality reduces confidence in decision making. Read this eBook for tips on s…
Odds are influencer marketing is already part of your game plan. The ability it gives you to tap into a network trusted by consumers, turn fans into advocates, and generate both insights and leads make it a necessary part of any marketing plan. The que…
As big data environments ingest more data, organizations will face significant risks and threats to the repositories containing this data. Failure to balance data security and quality reduces confidence in decision making. Read this eBook for tips on s…
This eBook provides a basic introduction into NoSQL, the security implications for NoSQL, and how IBM InfoSphere Guardium solutions can help speed the deployment of NoSQL by breaking down the inhibitors to meeting security and compliance requirements a…
Odds are influencer marketing is already part of your game plan. The ability it gives you to tap into a network trusted by consumers, turn fans into advocates, and generate both insights and leads make it a necessary part of any marketing plan. The que…
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Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we’ve mapped a simple route to segmentation. You can be well on way to a full-blown targeting plan in just four whistle stops:
Don’t let the opportunity to increase sales leads pass you by. The train is leaving the station. |
Programmatic is one of the hottest buzzwords in advertising, and with good reason. We asked B2B marketers to share their opinions and plans for using this emerging strategy.What we uncovered:How B2B marketers will be investing in programmaticWhat makes…
More companies, whether they are B2B or B2C, start-up or enterprise, are integrating social media into their overall marketing plans and dedicating a line in their budgets for resources like monitoring tools and community managers. Their goal is to tak…
While cyber-threats are by nature a moving target, Radware’s DDoS Handbook offers expert advice, actionable tools and tips to help detect and stop DDoS attacks.Read The DDoS Handbook to understand:Brief history of DDoS attacks, plus roundup of recent c…
