Featured Tech / Sales & Marketing

An Analysis of Telefonica’s Transformation from Traditional to Digital Telco

Increasing the success ratio of a marketing campaign run by the UK’s fourth largest supermarket by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this in their stride as they dominate the world of telecommunication companies using insight from aggregated data to influence the businesses around them.

Just how does Telefonica do it and better yet what lessons and top tips can you learn from them?  In an exclusive interview with CX Network, Alejandro Moreno Maroto, Global Head of Innovation and Business Development, Telefόnica, shares how the company are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé. 

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Featured Tech / InfoTech

Get Mobile or Get Lost

Learn the lingo and set your strategy using our latest eBook!Don’t let development doubts compromise your mobile app ambitions. Define your who, what, where and why using our hands-on guide.Request Free!

Featured Tech / InfoTech

Digital Transformation

“Gartner predicts that by 2020, 75% of businesses will transform to digital — or at least be preparing for the change.” Unfortunately, only 30% of those attempts will be successful.

A revolution is happening and Digital Transformation is changing the way businesses work. The last few years has seen digital disruption drive change across every industry. Whatever your line of work might be, the digital revolution is threatening the status quo.

With 87% of companies surveyed viewing digital transformation as an opportunity to gain a competitive advantage (Capgemini Digital Talent Gap Report, 2015), and 27% of senior executives finding it tantamount to the survival of their business – the need to transform is clear.

In order to remain competitive, you must become fully digital. For some though, the challenge of digital transformation seems daunting, with 77% of companies believing they lack the crucial digital skills to undergo any real level of change, and more than two thirds of staff believing that the digital knowledge of their senior management is average at best.

Digital Transformation+ from February 23rd – 25th 2016, is London’s only cross-industry conference bringing together senior transformation experts from the UK and beyond to discuss these new challenges. Download this guide to read about:

  • Re-invent your operating model to become truly digital and break down silos to gain support from your senior management to achieve complete transformation
  • Develop your digital strategy to gain a competitive advantage and improve your customer experience by serving your customers across rapidly evolving digital touch points
  • Re-engineer your processes for digital across the organisation to result in better efficiency, increased productivity and oversight
  • Create more agile processes to become more innovative and bring new products and services to your customers quicker

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