Featured Tech / Sales & Marketing

Winning At & Around the Shelf: The Top 5 Retail Execution Strategies for 2015

To meet or exceed changing consumer expectations, manufacturers will need to tighten their retail ex­ecution focus on two very specific goals – winning at the shelf (ensuring right-time, right-place, right-SKU availability) and winning around it (personalizing customer engagement and offering alternative paths to purchase). Such a shift will not be easy and require strategic investments in organizational re-alignment, business process re-engineering, supporting tools and technologies and employee training. Those that get it right stand to reap significant rewards.

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Featured Tech / Sales & Marketing

The Forrester Wave: B2C Commerce Suites, Q1 2015

In Forrester’s 69-criteria evaluation of global business-to-consumer (B2C) enterprise-class commerce suite vendors, we identified the eleven most significant software providers — Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (an SAP company), IBM, Intershop, MarketLive, NetSuite, Oracle Commerce, and Oracle Retail (Micros) — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.

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Featured Tech / Sales & Marketing

The 2015 State of E-Commerce in Distribution: A Survey of E-Commerce Objectives and Challenges Facing Wholesale Distribution Companies

Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage point higher than 2013 and well short of the 20 percent expectation they had for last year.

For the last two years, 42 percent of respondents reported e-commerce comprised less than 5 percent of their companies’ total sales, and 20 percent reported they had zero e-commerce presence in 2014, despite the continued migration of B2B sales in the online channel.

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Featured Tech / IT Operations

Vodafone: Cutting Labor Costs 30% Through Shared Service Centers and SAP Software

In a program called EVO, the largest business transformation it has ever conducted, Vodafone introduced a common operating model enterprise-wide for finance, HR, and supply chain operations supported by a single IT platform – SAP® software. Under this program, 70,000 users in 21 countries take a uniform approach to the conduct of business by following the same end-to-end business processes, developed for optimum efficiency.

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