Enterprise IT

Content Marketing: 11 Steps to Engage, Entertain, and Inform

Great content isn’t just about producing a well written piece. It’s about addressing your audience’s relevant pain points and showing that you understand their needs. Don’t be shy to freely give away advice and information—great content always comes from the heart. If you can address the issues your customers care about most with a solution or perspective in which your company has real expertise, they tend to respond positively, becoming loyal supporters, and even evangelists. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them.

Find out how to:

  • Create an effective content strategy
  • Focus on the key elements that comprise of attention grabbing content
  • Make your content impactful with some key writing tips

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Enterprise IT

Lead Generation: Steps to Target The Self-directed Buyer

Today’s B2B buyers have become very good at ignoring messages they didn’t solicit. Dubbed the “self-directed buyer,” these prospects have a plethora of online information at their fingertips and are accustomed to finding what they want, when they want it, on their own terms. Because they tend to know a lot about a product or service long before they speak to a sales person, it’s vital to have a content marketing strategy in place to help influence purchasing.

A carefully planned lead generation strategy takes all of this into account to help you get the attention of your target audience and build trust. It also helps ensure that your sales team receives only qualified leads that bear fruit. A B2B network-based content syndication partner uses sophisticated data analytics to locate your target audience online and offer the content they want when they are already searching for similar content. By delivering content at the point of interest, your content and your brand offers immediate value to the target prospect wherever they may be searching for information.

Download this guide to find eight steps that will help you target, educate, and influence your buyers by,

  • Considering great content and packaging
  • Trying out a quality B2B Content Syndication Partner that offers sophisticated and robust targeting capabilities
  • Investing in multichannel content delivery with a reasonable cost per lead model

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Software Design

5 Issues Facing the Future of the Apps Economy

The explosion of smartphone apps over the last four years has been an incredible development, shifting the paradigm of how companies do business and humans behave. This free ebook looks at what’s to come over the next 5-10 years, and what this continue…

Software Design

The New Metrics of App Testing

We’ve entered a time where people expect more from their technology. Companies need to perform deep metric analysis and tweak their apps constantly to ensure users are delighted in every way. Users will quickly abandon your application if it is s…

Featured Tech / InfoTech

Combining Social Content with Internal Customer Data 101

Social media is a goldmine of information, with rich customer data you can use to personalize your messaging and offerings to maximize sales, profits and customer satisfaction.

You can reduce churn, increase loyalty and market more effectively when you understand the reasons your customers are using competitors.

Connect historical, internal data you already have with real-time, relevant social media data to gain a comprehensive view of each customer.

In this eBook, you will how “Combining Social Content with Internal Customer Data”, can open the door to opportunities you’d never thought of. Appending your customer data with static data just isn’t enough any longer. You can now append social data at an individual level.

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