As technology continues to drive the evolution of the POS, the store experience for the shopper and retailer is being truly redefined. Expectations have reached an all-time high among today’s savvier, smartphone-powered consumer, and today’s retail man…
Business leaders often view budgeting as a time-consuming and bureaucratic exercise of little strategic value. But, a poorly managed budgeting process can lead to increased costs and missed opportunities.Whether you’ve completed the process or ar…
Most departments do strategic planning, but few do it well. And while some departments define clear objectives that tie directly to strategic business goals and create credible, focused execution plans, many others design vague plans to meet even vague…
Over the years, we’ve learned again and again that big, bold, and audacious ideas are backed-up by seemingly small daily deeds that build a long-lasting enterprise. That’s why we created our new “101” series of digital books. We…
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As businesses become increasingly software-defined – and with the Internet of Things (IoT) on the near horizon – the pace of change has accelerated. Virtualization, agile development, cloud and mobility have given rise to modern globally distributed architectures and applications that result in an unprecedented level of scale, complexity and dynamism. |
Do you want to develop a strategy that drives engagement and build your brand on social media? This eBook enables you to develop a strategy that accounts for the full cycle of content creation – from idea and planning, to strategy and performance measu…
Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively mea…
Customer service on social media channels is now a necessity.Customers demand that brands respond to issues across channels. More and more that means customer service on social media.Social has a number of advantages for customer service, but also some…
What is your top focus for 2016?Gaining detailed customer insight to increase competitiveness and become more customer-centric?Transforming your people and processes to become more data-driven?Reducing risk and the costs associated with renewals, claim…
Real-Time Marketing gets talked about a lot, but few brands are managing to do it well.We look at why good RTM marketing that drives deeper engagement and helps brands reach new audiences is such a challenge.The handbook examines the brands that are do…
