Sales & Marketing

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

  1. secret about Toyota Motor Corporation’s “low-tech” habit
  2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
  3. John D. Rockefeller’s opinion on growing market share

All in less than three pages.

 

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

 

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).

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Sales & Marketing

5 Keys to Managing and Motivating Millennials

Born between 1980 and 1994—which puts them between the ages of 20 and 34—Millennials are expected to make up more than half of the workforce by 2020. They are your new sales force, so there is no question that sales managers need to understand what makes Millennials tick, how to manage this new generation of employees, and what motivates them in the workplace

This eBook supplies the 5 keys to managing and motivating the Millennials in your workforce.

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InfoTech

Combating Identity Fraud in a Virtual World

Mobile devices enable workers to take care of business from virtually anywhere, at any time. But, what’s the catch? Mobile, social media-savvy employees and customers may be more likely to become identity fraud victims.Request Free!

InfoTech

Why Offer LifeLock?

Interest in identity theft protection services, incremental value to constituents, and easy enrollment are a few of the reasons our partners offer LifeLock protection.Request Free!