10 Key Marketing Trends for 2017
Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.Request Free!
Building a Customer Experience Driven Contact Center
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In September 2013, Harvard Business Review published a detailed article titled “The Truth About Customer Experience”. In this article, they described a situation where a contact center was engaged in on-boarding a new pay-TV customer. Their business was stagnating, competitors were luring customers away and the TV Company could not figure out why.
The company followed all the best practices and measured customer satisfaction after each interaction. They found out that individual interactions with the contact center invariably received satisfactory grades. The problem lay in an area few companies looked at – the cumulative effect of interaction the customer has with a contact center. Progressive businesses have to understand the customer journey and design their services to take the customer from a confused state to being a delighted customer who will recommend their service to friends. |
CRM Features for C-Suite Executives
The C-Suite is unlikely to require the daily support features from a CRM that sales representatives do. This is because their area of operation is different. Therefore, the issues they face vary greatly from the problems of a typical sales rep. Issues …
VoIP Features for C-Level Executives
A CMO cannot focus on marketing responsibilities only. He needs to collaborate with the CSO as well as the CIO to gauge the quality of lead follow-ups and the feasibility of using technological advancements to hit yearly revenue goals while improving c…
CRM on a Budget
For new business owners or those who serve a relatively small market, relationships are of paramount importance. The one Enterprise Application Solution (EAS) that serves as a unified repository of customer data and facilitates the provision of tailore…
Making the Case for a New CRM System
CRM platforms are the most popular and well-known Enterprise Application System (EAS) around. A CRM software solution helps implement the best practices of customer nurturing by providing various services required to drive greater engagement and conver…
Contact Center Prizefight: ShoreTel vs Avaya
Check out this infographic to find out who – between ShoreTel and Avaya – is best equipped to fill your needs.Request Free!
The Contact Center Conquers the Cloud
As the cloud based contact center industry approached the $10.9 billion mark and self-service becomes the new norm, it is time to look back on the evolution of contact centers to better anticipate future trends.Request Free!
2016 Contact Center Trends
With the Age of Information ushered in by the internet revolution, the era of choice, power and self-dependence has also begun in earnest. This is why the call centers, with their limited functionalities, slow processes and endless waits, are in no way…
2016 CRM Trends
The days when the instruction of employees on a new CRM application would go on for two weeks are behind us. CRM applications in 2016 and beyond will be as intuitive as possible and primarily designed with tablet and smartphone use in mind.The writing …
