However, their existing lead management strategy included very little nurturing and limited insights into prospect preferences or business drivers.Learn how using the MarketBridge nurturing solution helped Microsoft to use targeted nurturing, gather ro…
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These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020, >80 percent of the buying process will occur online without any direct human-to-human interaction. However, today’s organizations continue to over-rely on traditional marketing and sales channels to reach, engage, convert, and expand their customer relationships. The cost of this failure to adapt is HUGE.
Addressing this massive shift can feel extremely overwhelming for many organizations. As a result, we have created a whitepaper – The Ultimate Guide to the New Buyer’s Journey. In this white paper we provide step by step strategies on how best-in-class organizations approach the new buyer’s journey. |
Customers have clearly changed how they conduct their buying process. Their expectations have changed as it relates to their process of evaluating product or service options, self-educating, participating in decision making groups, and ultimately d…
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Marketing reporting today is as complex as it gets, and few get it right. We don’t know what to measure, track or report on. We barely know which marketing metrics really matter, let alone how to show marketing ROI. Which makes integrated marketing so hard—because most of us are flying blind.
Welcome to the light. Introducing the integrated marketer’s definitive guide to marketing reporting. Download The Integrated Marketing Analytics Guidebook and learn:
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We know that preventing customers from leaving is just as important as bringing on new ones. In fact, acquiring new customers costs a company six to seven times what it costs to retain existing companies. In this Infographic, we examine five specific w…
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Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.
A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact. Download The Art of the Marketing Scorecard white paper and get:
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We have a whole lot to both thank and blame procrastinators for. From uncountable suffering, to the greatest works of fiction. From impressive technological feats, to the upending of industries. Despite the inevitable sprinkling of tardiness and indeci…
Digital note-taking is the way of the future. While there’s nothing wrong with pen and paper notes, no one can deny that going digital comes with many benefits, such as the ability to access your notes anywhere you go and the ease of making relia…
The amount of memory or RAM available on personal computers has increased steadily throughout the past decades. Many factors have pushed an increase in memory usage, and laptops shipping with 8 GB RAM is now a common sight. Yet…
This author decided to give up Google on his Android phone — and it turns out the experience isn’t nearly as bad as you might think. Download this free guide to find out what you’re still able to do without Google, and what you’…
