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6 Quick Steps to Improve Conversion Rates

To optimize a website, the following 6 steps are necessary. The only precondition is that key conversion rates must be measured before the optimization process so that the impact of the optimization can be assessed.Set up VoC surveys on the live websit…

Breaking Out of the Campaign Mindset

Marketers now should think strategically about customer touchpoints and leverage technology to deliver real-time, personalized content to a customer or prospect when they want it—at the right time and through the right channel. With this new approach to marketing in mind, this report provides some strategies marketers may want to consider to help break them out of the campaign mindset.

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