Integrated Marketing and Sales for Banking

For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and s…

Account-Based Marketing: The Art of the Start

Avention recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to starting an ABM program is access to data and the ability to leverage that data for increased insight and account selection. We’ve summarized our findings in a new report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.

Key Highlights Include:

  • The State of ABM – how companies currently view ABM
  • Data Challenges with ABM – what is impeding starting a program, how companies view their ability to use data strategically
  • Tips from the Experts – practical advice gleaned from interviews with B2B marketing leaders

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