Measure Your Data Quality Using Seven Dimensions

Be it digital or conventional marketing, every marketing professional needs a database which has relevant, and updated customer information. Make each and every marketing campaign effective by using the most relevant and updated customer database. DATA…

GET AHEAD WITH FACEBOOK DYNAMIC ADS

With more than 1.65 billion monthly active users, Facebook is still the #1 social network in the world, with users spending an average of 6 hours 45 minutes on it a month.

Facebook hasn’t lost time in getting involved in the e commerce landscape by increasing its projects, of which the latest are creating a “Buy” button (2014) and the launch of a new advertising format for merchants, Dynamic Ads (2015). The social network currently represents 64% of global social platform turnover and dominates the social commerce sector. Facebook has also been quick to strengthen its market position, by expanding its social ecosystem with the acquisition of mobile applications like Instagram (2012) and WhatsApp (2014).

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Fail Fast or Win Big – Book Summary

One of four new businesses fails in the first year, so entrepreneurs undertaking a start-up must know what they are doing. Bernhard Schroeder, the acclaimed director of the Lavin Entrepreneurship Center at San Diego State University, offers advice and …