Anonymous Users Are People, Too

Have you heard of the 80/20 rule?Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you crea…

Forrester Report: The Digital Maturity Model 4.0

In this fast-paced digital world, not innovating means losing competitive ground. Forrester’s digital maturity model helps you plot your organizational maturity, offers comparative benchmarks, and shows you where to focus to become a digital differenti…

7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open

Take the first step to getting your emails opened.

In our latest eBook “7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open”, we address the best practices for crafting memorable and compelling email subject lines.

In this eBook you learn:

  • The importance and ease of testing emails.
  • What truly impacts open rates in your subject lines.
  • Actionable steps you can take to become a subject line god.

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