Amazon has been a leader in personalization for years; now brick-and-mortar retailers like Wal-Mart are getting in on the act. However, as one survey shows, most marketers aren’t there yet: while 94% of marketers understand the importance of personaliz…
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Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and proudly proclaim their mission is to be “customer experience management.”
Marketers should own the customer experience with the same ferocity they’ve reserved for brand ownership all these years. And CMOs should be the ones providing the strong leadership that’s needed to ensure a consistent, coordinated, personalized, and omni-channel customer experience. |
Amazon has been a leader in personalization for years; now brick-and-mortar retailers like Wal-Mart are getting in on the act. However, as one survey shows, most marketers aren’t there yet: while 94% of marketers understand the importance of personaliz…
The schools of Dudley Metropolitan Borough, with the help of RM Education plc, are now able to conform to the Information Commissioner’s Office (ICO) recommendations that portable, mobile devices and media are encrypted to guard against …
The schools of Dudley Metropolitan Borough, with the help of RM Education plc, are now able to conform to the Information Commissioner’s Office (ICO) recommendations that portable, mobile devices and media are encrypted to guard against …
This report was put together by the TalentIQ data science team, leveraging machine learning to analyze over 380 million candidate records. The TalentIQ marketing team also polled over 1,200 sources, recruiters, and other HR professionals on their use o…
This report was put together by the TalentIQ data science team, leveraging machine learning to analyze over 380 million candidate records. The TalentIQ marketing team also polled over 1,200 sources, recruiters, and other HR professionals on their use o…
This report was put together by the TalentIQ data science team, leveraging machine learning to analyze over 380 million candidate records. The TalentIQ marketing team also polled over 1,200 sources, recruiters, and other HR professionals on their use o…
This report was put together by the TalentIQ data science team, leveraging machine learning to analyze over 380 million candidate records. The TalentIQ marketing team also polled over 1,200 sources, recruiters, and other HR professionals on their use o…
This report was put together by the TalentIQ data science team, leveraging machine learning to analyze over 380 million candidate records. The TalentIQ marketing team also polled over 1,200 sources, recruiters, and other HR professionals on their use o…
