The Cyber Risk Playbook

As cyber attacks become more frequent and sophisticated, organizations of all sizes across every industry must make cyber risk a priority. Cyber security risk management goes beyond the IT department. …

Packaging Digest

Packaging Digest is the most trusted industry magazine, covering the $450 billion dollar worldwide packaged goods marketplace. Packaging Digest will bring you the latest in machinery, materials and technology used to package food, pharmaceuticals, pers…

Packaging Digest

Packaging Digest is the most trusted industry magazine, covering the $450 billion dollar worldwide packaged goods marketplace. Packaging Digest will bring you the latest in machinery, materials and technology used to package food, pharmaceuticals, pers…

The Complete Guide to Lead Nurturing

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business. Want to learn more? Take a look at our Complete Guide to Lead Nurturing, which includes:

  • An explanation of the benefits of lead nurturing
  • A look at how lead nurturing works, including triggered messaging and lead assignment
  • A quick walk-through of 10 must-try nurturing campaigns
  • Helpful checklists, worksheets, and tip sheets to make sure you’re always on track

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7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.

Take a peek at what some of the top brands are doing right, and learn how you can:

  • Make your blogs and microsites pop with outstanding imagery
  • Give your social media a makeover
  • Put together creative slide decks for more visually engaging webinars
  • Drive click-through rates with clever, user-friendly design

Trusted by Top Marketers: Trulia, CareerBuilder, ADP, PRECOR, and Stanley Black & Decker.

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